ISTHATVODKA FILMS

The human brain is a crazy place, and there are two things that fascinate me most about product and growth marketing. First: the concept of consumer logic and how rational yet irrational it can be. And second: the challenge of communicating in a way that persuades and convinces consumers always requires optimization—so you’re optimizing for something that is both rational and irrational.

Besides thinking about new concepts of marketing, I love to sing and write poetries. I also have very keen interest in creating short films and Aftermovies. I also consider myself a “flavor ambassador” to Havmor ice cream and can sometimes be spotted scooping on warm summer nights.